On a regular morning, two tech founders walked into American Express Headquarters wearing beanies and Air Jordans. They told Amex how they see their brand and proposed a first of its kind partnership with the storied institution. What followed was the release of the historic, Cream American American Express Card, a collaboration between Amex and Neon Money Club, making it the first non-bank consumer tech company in US history to secure such a deal. We helped to inform the design of the Cream Card and updated Amex’s brand guidelines in the process. See coverage.